Wix Pricing Plans vs Wix Stores Subscriptions: Which Should You Use?

Wix gives you two different ways to charge customers on a recurring basis, and they're easy to confuse. Picking the right one up front saves a lot of rework — they're built for different businesses and behave differently behind the scenes.

Wix Pricing Plans — for access and memberships

Pricing Plans (sometimes called Paid Plans) is Wix's membership and subscription system. You create plans — monthly, yearly, or a set number of sessions — and members buy access to a service, content, or community.

It's the right choice when you're selling:

• Gym, yoga, Pilates, or dance memberships
• Access to online courses or a members-only area
• Coaching or service retainers
• A club (coffee club, wine club, community) billed as a recurring membership
• Classes bundled with Wix Bookings

The customer isn't buying a physical object each cycle — they're paying for ongoing access.

Wix Stores subscriptions — for physical products

Wix Stores has its own "Subscribe & Save" style recurring option, attached to products. A customer subscribes to receive a physical item on a schedule — coffee beans every month, supplements, a subscription box.

Use this when the recurring charge ships a product each cycle.

The key practical differences

They're separate systems, with separate data and separate apps that work with them. An app built for Pricing Plans won't automatically see your Stores subscriptions, and vice versa.

Which should you use?

• Selling access (a membership, a plan, a club)? → Pricing Plans.
• Shipping a product on repeat? → Stores subscriptions.
• Some businesses use both (e.g., a studio with a membership and a merch box).

A note on retention

Whichever you use, recurring revenue has the same quiet enemy: failed renewals and silent cancellations. If you're on Pricing Plans, Retainly connects to it and automatically recovers failed payments, offers a pause option at cancellation, wins back members who leave, and shows you MRR and churn — free to start on the Wix App Market.

Get the billing model right first; then make sure you're not leaking the revenue it generates.